A Victory for young girls of color: Healthy Roots wins Startup Stampede competition

Yelitsa Jean-Charles with Black DOll Healthy Roots Doll Zoe

 

DURHAM – A Cincinnati-based startup, Healthy Roots, which creates dolls and storybooks to reinforce the positive self-perception of young girls of color, won the Startup Stampede worth $100,000 in marketing services from McKinney Monday night at the American Underground campus in Durham.

Yelitsa Jean-Charles, founder and CEO, inspired by her own experiences growing up and movements such as Black Lives Matter, created Healthy Rootsin 2015 to foster positive self-image in young girls of color at early stages of their identity development.

She prevailed in a showcase that matched nine startups emerging with consumer-focused products and services that had participated in the first cohort of the American Underground Startup Stampede incubator program which opened in March.

Read the rest of the story here.


Leave a comment

Please note, comments must be approved before they are published