About Us

Our Mission

Our founder Yelitsa Jean-Charles gave a TedxTalk exploring the issues of race, identity and diversity. She looks to the options society provides to girls of color and considers a more diverse and inclusive future powered by women entrepreneurs.


Yelitsa never had a doll that looked like her growing up. The one time her parents gave her a black doll, she burst into tears because it wasn’t the “pretty one”. Since then, Yelitsa has made it her goal to make sure that no other children feel the way she did about her own appearance growing up.

While in her Junior year studying Illustration at the Rhode Island School of Design, Yelitsa redesigned the fairy tale Character Rapunzel as a brown girl with beautiful kinky hair. After speaking with classmates and friends, she saw the opportunity to address the demonstrated need for more diverse toys and representation in children’s publishing.

With a grant from the Brown University Social Innovation Fellowship, support from the RISD E’Ship Program, Masschallenge Accelerator program and 674 dedicated Kickstarter backers, Healthy Roots Dolls was born.

Let's Chat!

Don't be shy, say hi!

We're always here to help!

Contact us